Strengthening Our Brand w/ A Descriptive Logo.

Today we reinforce our brand with a new logo and renew our commitment of staying true to our roots.

Fresh out of college and in very trying times economically, I landed a CSR job at Macon-Bibb County Water and Sewerage Authority, now MWA. At the time, I had no idea that I had stumbled into a career.

It was the early 80’s. Those harsh and sometimes ugly, early Regan years. What was great for Wall Street, was extremely difficult for the common working man. Fortunately I had landed in a great spot. One that offered opportunity and the ability to learn appreciable skills and talents that would later open the doors of opportunity.

At Macon Water Authority (MWA) I both learned and understood the necessity of buying “Domestic.” To put it bluntly, products “Made In America.” And so it began. My infatuation with American Made products and a dream to succeed in an industry that I had come to love.

As we say in the Water Works Industry, “ you’re either in it for life, or your career is short lived.” There’s no middle ground here! You’re either excited to go to work everyday or you simply don’t last. One of the two. Why you ask? Because each and every day, you make a difference. You’re a part of the system that keeps water moving in the right directions. Unseen, unheard and under appreciated. But you know what you do each day. Satisfaction guaranteed!

It is with that same spirit of excitement that we reveal today our new logo. Just as the name brand “Coke” has a symbiotic relationship with Coca-Cola, ATCO-WW enjoys a reflection of who we are at Wayne Atkinson, Inc.

Reminiscent of my days as the MWA Purchasing Agent for many years, I still follow the guideline set before me. “Buy American First.” There’s no doubt, America is the very best at what we do and how we build it. Therefore it is with great pride that we reveal this new logo.

Our mission is to be the very best at moving water of all types, Potable, Sewage, and Storm Water. Nothing less will do. Just as importantly. We do that by supporting “Made In America Manufacturing.” If there is one thing I believe in. It’s American know how and ingenuity! We can get it done, while solving problems along the way. It’s who we are as a nation. It’s who we are as a company. It’s also who our clients and end users are as well.

Please join us in celebrating our new logo. It’s where we came from, and who we are at our core, “ Moving The Worlds Water.”